Johnny River
“It's just that when you can smile, have fun, sit back and enjoy, you will work better. Have more succes, brighter ideas. Everyday. It's that simple.”
– Johnny River: creative direction, interior, branding / identity, web design, print
Meet Johnny.
Rebranding and new concept for an Amsterdam-based co-working space. Just like wework – but before wework! Your job is so much more than the place where your desk is. It's the place where you drink your first coffee in the morning. The place where you celebrate successes, where you regret disappointments, where you want your clients to catch their breath for a while. A place where you spend evenings, have a quick bite to eat, discuss, present, meet fellow entrepreneurs. A place where you are actually as much at home as you are in your own home. It's the right atmosphere, the right tone, the right facilities, but above all the right people. At Johnny River's we're all friends.
Johnny River is a fictional character that stands for the beliefs 'we' hold in the building. What we believe in for this place and this target group. A unique positioning. Pronounced. And bold. The character gives us the opportunity to make marketing much more direct, personal and active. Johnny can talk, invite, find things. And discover the city. Actively. We don't have to wait for 'tenants' to report to the estate agent, but make noise ourselves. Become visible. Not on behalf of a building. Not on behalf of the owner. But on behalf of Johnny.
